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Don’t tell, Frodo. It’ll just upset him.
There’s another “Lord of the Rings” lawsuit on file. [INSERT CLICHED JOKE ABOUT GOLLUM AND PRECIOUS HERE] The fellowship of the ring...

David Baker
Jun 1, 20235 min read


Goodbye, Punisher
Marvel offs one of its most popular (and controversial) characters "The Punisher is no more." In the face of mounting controversy and...

David Baker
May 27, 20235 min read


PRACTICAL IP – Are Embedded Hyperlinks Enforceable as a Contract?
Or can you just click away without regard for what you're clicking? In the U.S., terms embedded in a hyperlink can be enforceable as a...

David Baker
May 2, 20232 min read


Comics publisher IDW struggles to survive
Long known for popular titles, the publisher has hit some hard times If you're a comic book reader, you know IDW. Teenage Mutant Ninja...

David Baker
Apr 28, 20232 min read


Pepsi rebrands as PEPSI
The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...

David Baker
Apr 27, 20232 min read


Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

David Baker
Apr 20, 20232 min read


PRACTICAL IP – International Trademarks and The Madrid Protocol
The Madrid Protocol is an international treaty that allows businesses and individuals to register their trademarks in multiple countries...

David Baker
Apr 13, 20232 min read


IKEA can’t take a joke
Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...

David Baker
Apr 6, 20232 min read


I was at WonderCon 2023
Were you? Wondering what is WonderCon? WonderCon is an annual comic book, science fiction, and pop culture convention that takes place in...

David Baker
Apr 1, 20232 min read


Google unleashes ChatGPT competitor, the AI chatbot Bard
As widely reported, Google finally has rolled out public access to its new chatbot Bard. Google is positioning Bard as a direct...

David Baker
Mar 22, 20233 min read


Coca-Cola bottler leads the move away from plastic aluminum can packaging
Biodegradable cardboard will replace plastic rings In what is being hailed by many as a “first of its kind” move, a Philadelphia-based...

David Baker
Mar 21, 20232 min read


WonderCon 2023 is (almost) here!
You'd better grab your pass now if you haven't already If you’re a regular reader of Section 8, then you know that we’re devoted...

David Baker
Mar 20, 20233 min read


Happy St, Patrick’s Trademarks Day
Break out the Lucky Charms and let loose the leprechauns! Whether your strongest connection to Ireland is the green beer in your hand or...

David Baker
Mar 17, 20234 min read


ChatGPT 4.0 is Here! But, does it really matter?
If I'm still having to write my own blog posts, then the promise of AI has been a false one As you’ve undoubtedly heard (or read), the...

David Baker
Mar 16, 20233 min read


Buffalo Wild Wings under fire for 'mislabeling' chicken parts
When are wings not wings? When they’re breasts. While some might call it a moral failure and others would question my sanity, I’ve never...

David Baker
Mar 15, 20232 min read


Hungry for math? Then, You Should Celebrate Pi Day
Pi Day is an annual celebration of the mathematical constant π (pi), which is approximately equal to 3.14. Pi Day is observed on March...

David Baker
Mar 14, 20231 min read


Raise a Slurpee in toast to Masatoshi Ito
The Japanese billionaire who globalized 7-Eleven died yesterday at the age of 98 Ito succeeded in making megabrand 7-Eleven the place to...

David Baker
Mar 11, 20231 min read


SCOTUS Still Has a Few (Dog) Tricks to Play
As we’ve been following and previously reported, the Supreme Court has agreed to consider the scope of protection afforded by the First...

David Baker
Feb 25, 20231 min read


ChatGPT Takes Over the Online World
Copyright infringement may be the least of concerns when it comes to AI For decades, pundits have warned us of the dangers posed by...

David Baker
Feb 14, 20233 min read


Wouldn’t a Simple D20 Roll Have Been Easier?
Dungeons & Dragons fans worry over licensing rights to the popular RPG Did you play Dungeons & Dragons as a kid? If you did, then there’s...

David Baker
Jan 30, 20234 min read
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