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How to drive your trademark attorney completely bonkers in 10 easy steps - Part Two
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 5, 20223 min read


How to drive your trademark attorney completely bonkers in 10 easy steps - Part One
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 3, 20223 min read


Trademarks latest casualty in Ukraine war
In a conflict that has been marked by shockingly high casualty rates among both combatants and civilians, the war in Ukraine has added an...

David Baker
Apr 14, 20223 min read


Baskin-Robbins rebrands as Baskin-Robbins
After 77 years, ice cream kingpin Baskin-Robbins has decided it’s time for some changes. No, it’s not doing anything really oddball like...

David Baker
Apr 9, 20223 min read


Big Business in The Metaverse
Yesterday, I participated in an informative online panel discussion entitled “Big Business and The Metaverse: What Comes Next?” presented...

David Baker
Mar 23, 20223 min read


Feliz Cumpleanos, Taco Bell!
Taco Bell is 60 years old today and it looks pretty good for its age. An incalculable number of Mexican restaurants and fast-food taco...

David Baker
Mar 21, 20222 min read


IP Law Minute - Legoland
Even if, like me, you're a few years older than a preteen, I'll wager that you have played with Lego building blocks or watched a...

David Baker
Feb 22, 20221 min read


U-Boat Commander Name Dropped as WWE Trademark
As reported by Bleeding Cool and several other media outlets, the WWE (World Wrestling Entertainment, Inc., for the uninitiated) has...

David Baker
Jan 21, 20222 min read


Creation of a Classic ….. Board Game
Today in 1935, the game Monopoly was patented by Charles Darrow, an unemployed engineer in Germantown, Pennsylvania. There was a game at...

David Baker
Dec 24, 20211 min read


IP Law Minute - Los Angeles Comic Con 2021
Where creatives, producers, distributors, and fans come together in southern California. Not nearly as well-known as its cousin to the...

David Baker
Dec 15, 20211 min read


Longhorns v. Sooners - Trademarks on Display at Annual Red River Showdown in Dallas
IP Law Minute - Red River Showdown The Red River Showdown is one of the oldest rivalries in college football. But did you know that the...

David Baker
Nov 20, 20211 min read


IP Update - April 2021 Edition
“I’m sure the universe is full of intelligent life. It’s just been too intelligent to come here.” ― Arthur C. Clarke April has been a...

David Baker
Apr 23, 20212 min read


"Old Hangtown" Discards Noose from City Logo
As reported earlier this week in The Los Angeles Times e-newsletter, the City of Placerville, located in the Gold Mining region of...

David Baker
Apr 20, 20213 min read


Peloton unhappy about SPINNING trademark
Exercise bike manufacturer, Peloton, has filed petitions with the USPTO’s Trademark Trial and Appeal Board to cancel Mad Dogg Athletics’...

David Baker
Mar 27, 20211 min read


Mr. Potato Head Is Now Gender Fluid
In a move that probably surprised Mrs. Potato Head, Hasbro recently announced that it was dropping the “Mr.” from the popular plastic toy...

David Baker
Mar 24, 20211 min read


IP Update March 2021 Edition - Banksy, Beeple, NFTs, WonderCon, Spinning, and even Mr. Potato Head
“The artist brings something into the world that didn’t exist before, and he dos it without destroying something else.” - John Updike In...

David Baker
Mar 18, 20212 min read


“Ruh-roh, Reorge!”
It has been nearly 60 years since The Jetsons cartoon arrived on American televisions, but a recent USPTO trademark application filed by...

David Baker
Mar 4, 20211 min read


Ninth Circuit Favors Seuss Over Star Trek
The U.S. Court of Appeals for the Ninth Circuit has ruled that a publishing company, ComicMix, LLC, was in the wrong when it published a...

David Baker
Mar 2, 20211 min read


IP Update - February 2021 Edition
“But he who dares not grasp the thorn. Should never crave the rose.” ― Anne Bronte Did you watch the Big Game? Kinda boring, wasn’t it?...

David Baker
Feb 25, 20211 min read


Aunt Jemima Finally Retires
Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its...

David Baker
Feb 16, 20211 min read
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