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Aunt Jemima Finally Retires

Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades. The “new” brand name, Pearl Milling Company, is actually the name of the 19th century business that created the original ready-made pancake mix which became famous under the soon-to-be retired moniker.


#AuntJemima #QuakerOats #branding #trademarks #intellectualproperty #intellectualpropertylaw #DavidBaker #IPLawyer #OCLawyer #BusinessLawyer

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