David Baker
Why let going out of business ruin your brand?
Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...
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David Baker
Oct 10, 20233 min read
Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...
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David Baker
Aug 25, 20223 min read
San Diego Comic-Con 2022
After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the...
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David Baker
Aug 12, 20222 min read
Just add milk and a little nostalgia
Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning...
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David Baker
Jul 20, 20226 min read
San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!
Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the...
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David Baker
Jul 2, 20223 min read
THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark
While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on...
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David Baker
Jun 15, 20222 min read
Jack, Coke, what took you so long?
Jack & Coke finally becomes a "thing." In a can. For decades, Jack Daniels and Coca-Cola have been a staple drink of choice for in bars,...
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David Baker
Jun 11, 20221 min read
San Diego Comic-Con without Marvel is like a day without sunshine ... and Thor ... and Iron Man ...
With the much-anticipated return of an in-person version of San Diego Comic-Con, it was disappointing to learn that Marvel Studios likely...
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David Baker
Apr 14, 20223 min read
Trademarks latest casualty in Ukraine war
In a conflict that has been marked by shockingly high casualty rates among both combatants and civilians, the war in Ukraine has added an...
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David Baker
Apr 9, 20223 min read
Baskin-Robbins rebrands as Baskin-Robbins
After 77 years, ice cream kingpin Baskin-Robbins has decided it’s time for some changes. No, it’s not doing anything really oddball like...
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David Baker
Apr 2, 20222 min read
McDonald’s brings back Rick & Morty cult favorite sauce
Everyone knows that chicken nuggets just aren’t the same without a dipping sauce. And no one knows that better than McDonald’s. Recently,...
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David Baker
Mar 23, 20223 min read
Big Business in The Metaverse
Yesterday, I participated in an informative online panel discussion entitled “Big Business and The Metaverse: What Comes Next?” presented...
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David Baker
Mar 21, 20222 min read
Feliz Cumpleanos, Taco Bell!
Taco Bell is 60 years old today and it looks pretty good for its age. An incalculable number of Mexican restaurants and fast-food taco...
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David Baker
Feb 22, 20221 min read
IP Law Minute - Legoland
Even if, like me, you're a few years older than a preteen, I'll wager that you have played with Lego building blocks or watched a...
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David Baker
Apr 20, 20213 min read
"Old Hangtown" Discards Noose from City Logo
As reported earlier this week in The Los Angeles Times e-newsletter, the City of Placerville, located in the Gold Mining region of...
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David Baker
Mar 27, 20211 min read
Peloton unhappy about SPINNING trademark
Exercise bike manufacturer, Peloton, has filed petitions with the USPTO’s Trademark Trial and Appeal Board to cancel Mad Dogg Athletics’...
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David Baker
Mar 24, 20211 min read
Mr. Potato Head Is Now Gender Fluid
In a move that probably surprised Mrs. Potato Head, Hasbro recently announced that it was dropping the “Mr.” from the popular plastic toy...
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David Baker
Feb 16, 20211 min read
Aunt Jemima Finally Retires
Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its...
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David Baker
May 4, 20201 min read
Happy Star Wars Day - May the Fourth Be with You
As if we need another reason to celebrate one of the most iconic films series of all time, it's officially Star Wars Day. May 4,...
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David Baker
Feb 7, 20201 min read
It Ain't San Diego Comic-Con, But it is in San Diego and Involves Plenty of Comic Books and Artists
Comparing itself to the behemoth that is San Diego Comic, Con, the San Diego Comic Fest bills itself as the friendly comic convention...
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