#Branding

David Baker

Aug 25, 2022
3 min

San Diego Comic-Con 2022

After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the first time since those distant pre-pandemic days of 2019, the massive comic book and popular media extravaganza or commonly known as San Diego comic con returned to the downtown convention Center with a 10 D’s numbering more than 150,000 able to one again once again participate in person. Of course, I was one of them. Because of the COVID-19

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David Baker

Aug 12, 2022
2 min

Just add milk and a little nostalgia

Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning to grocery store shelves with a twist. But in our house on Saturday mornings, the question was always, Quisp or Quake? We weren’t really Chocula or Boo-Berry fans. My sister, younger by 18 months, was devoted to Quisp and its silly looking alien brand representative. I preferred his rival, Quake, the cartoon miner who oddly resembled a bulke

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San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!

David Baker

Jul 20, 2022
6 min

San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!

Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the Mecca for everyone who takes pride in their love of comic books, Star Wars, superhero films, Marvel, sci-fi streaming shows, DC, cosplay, and, of course, Funko POP!s. Today is the first day of San Diego Comic-Con. Known on social media simply as SDCC, SDCC2022 will be the first time we’ve been able to attend the convention live and in person si

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THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark

David Baker

Jul 2, 2022
3 min

THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark

While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on the possession of firearms in public and allowing women the right to get abortions without restrictions, the U.S. Patent and Trademark Office made a very strange ruling. It granted a request by The Ohio State University to grant it exclusive rights to the use of the word “THE” as a trademark. Yes, you read that right. The P.T.O. granted The O

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David Baker

Jun 15, 2022
2 min

Jack, Coke, what took you so long?

Jack & Coke finally becomes a "thing." In a can. For decades, Jack Daniels and Coca-Cola have been a staple drink of choice for in bars, at sporting events, at concerts, and even at backyard barbecues. The combination of two of the most iconic drink brands in history, the pairing was made all the more popular by the ease with which it could be ordered and then made. Not everyone knows what is in a Manhattan, a Martini or even a Screwdriver. And while drinks like margaritas ha

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San Diego Comic-Con without Marvel is like a day without sunshine ... and Thor ... and Iron Man ...

David Baker

Jun 11, 2022
1 min

San Diego Comic-Con without Marvel is like a day without sunshine ... and Thor ... and Iron Man ...

With the much-anticipated return of an in-person version of San Diego Comic-Con, it was disappointing to learn that Marvel Studios likely will not return to the storied halls of the San Diego Convention Center. Again. When Disney bought Marvel several years there were assurances all around that the acquisition wouldn’t affect Marvel’s commitment to its fans and that it would almost certainly maintain its presence at places like comic book conventions. Why wouldn’t it? The mos

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Trademarks latest casualty in Ukraine war

David Baker

Apr 14, 2022
3 min

Trademarks latest casualty in Ukraine war

In a conflict that has been marked by shockingly high casualty rates among both combatants and civilians, the war in Ukraine has added an unusual, albeit far less important, category to the list: trademarks. Responding to Western political pressure and mounting economic sanctions, Russia has decreed that Western intellectual property assets are essentially forfeited by companies that have stopped doing business in the country. The long-term impact on these and other Western b

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Baskin-Robbins rebrands as Baskin-Robbins

David Baker

Apr 9, 2022
3 min

Baskin-Robbins rebrands as Baskin-Robbins

After 77 years, ice cream kingpin Baskin-Robbins has decided it’s time for some changes. No, it’s not doing anything really oddball like adding hummus to the menu. (Yes, I’m looking at you Dunkin’.) Instead, the company has decided to tweak its logo, employee uniforms and packaging to update the brand. Along with the rebranding rollout, the company has plans to sell merchandise, including bikes and bucket hats, from a dedicated online store for the first time as well as unvei

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McDonald’s brings back Rick & Morty cult favorite sauce

David Baker

Apr 2, 2022
2 min

McDonald’s brings back Rick & Morty cult favorite sauce

Everyone knows that chicken nuggets just aren’t the same without a dipping sauce. And no one knows that better than McDonald’s. Recently, the fast-food chain announced Monday that it is bringing back its wildly popular Szechuan Sauce for a limited time starting March 31 and only “while supplies last.” Described as a savory and slightly sweet taste profile with hints of soy, garlic, ginger and mild vinegar, many fans of Chicken McNuggets swear by it while others swear about it

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David Baker

Mar 23, 2022
3 min

Big Business in The Metaverse

Yesterday, I participated in an informative online panel discussion entitled “Big Business and The Metaverse: What Comes Next?” presented by attorney Anthony Lupo of ArentFox Schiff and featuring ‘The Godmother of The Metaverse” Cathy Hackl. Anthony is managing partner at ArentFox and hosts a series of seminars once a quarter. Cathy is CEO of Futures Intelligence Group, frequently writes on the topic of companies, branding, and the future of the Internet, and works with well

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David Baker

Mar 21, 2022
2 min

Feliz Cumpleanos, Taco Bell!

Taco Bell is 60 years old today and it looks pretty good for its age. An incalculable number of Mexican restaurants and fast-food taco stands have come and gone since 1962 when founder Glen Bell opened his first Taco Bell in Downey, California. But Bell’s story began with a hot dog stand called Bell’s Drive-In that he opened in San Bernardino, California in 1946 when he was just 23. Then, four years later he opened a hamburger stand called Bell’s Hamburgers and Hot Dogs in a

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David Baker

Feb 22, 2022
1 min

IP Law Minute - Legoland

Even if, like me, you're a few years older than a preteen, I'll wager that you have played with Lego building blocks or watched a Lego-themed movie in the last year or two. And, if you live in southern California and have had preteens in the family over the last twenty years, you've almost certainly visited that Mecca for Lego brock lovers, Legoland, in Carlsbad. Well, we were recently at Legoland and put together a few thoughts on the park and the brand that spawned it in ou

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David Baker

Apr 20, 2021
3 min

"Old Hangtown" Discards Noose from City Logo

As reported earlier this week in The Los Angeles Times e-newsletter, the City of Placerville, located in the Gold Mining region of northern California, stirred up unexpected controversy when the city counsel voted to revise the city's logo by removing a noose hanging in a tree in the background behind a prospector panning for gold. "Anyone with even a passing knowledge of California history is familiar with the events of Jan. 24, 1848, when a man named James W. Marshall disc

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Peloton unhappy about SPINNING trademark

David Baker

Mar 27, 2021
1 min

Peloton unhappy about SPINNING trademark

Exercise bike manufacturer, Peloton, has filed petitions with the USPTO’s Trademark Trial and Appeal Board to cancel Mad Dogg Athletics’ registrations for the SPIN and SPINNING trademarks. #Peloton #Exercise #Biking #Gym #Spin #Spinning #USPTO #TTAB #Trademarks #Branding #IntellectualProperty #IPlawyer #OCLawyer #DavidBaker

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David Baker

Mar 24, 2021
1 min

Mr. Potato Head Is Now Gender Fluid

In a move that probably surprised Mrs. Potato Head, Hasbro recently announced that it was dropping the “Mr.” from the popular plastic toy Mr. Potato Head and would now market him as gender neutral. #Hasbro #MrPotatoHead #GenderFluid #Toys #Branding #Trademarks #Copyrights #IntellectualProeprty #IPLawyer #OCLawyer #DavidBaker

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David Baker

Feb 16, 2021
1 min

Aunt Jemima Finally Retires

Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades. The “new” brand name, Pearl Milling Company, is actually the name of the 19th century business that created the original ready-made pancake mix which became famous under the soon-to-be retired moniker. #AuntJemima #QuakerOats #branding #trademarks #intellectualproperty #intellectualpropertylaw #DavidBake

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Happy Star Wars Day - May the Fourth Be with You

David Baker

May 4, 2020
1 min

Happy Star Wars Day - May the Fourth Be with You

As if we need another reason to celebrate one of the most iconic films series of all time, it's officially Star Wars Day. May 4, celebrates George Lucas ' Star Wars. It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase " May the Force be with you " as " May the Fourth be with you". According to Wikipedia, “Star Wars is an American epic sp

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It Ain't San Diego Comic-Con, But it is in San Diego and Involves Plenty of Comic Books and Artists

David Baker

Feb 7, 2020
1 min

It Ain't San Diego Comic-Con, But it is in San Diego and Involves Plenty of Comic Books and Artists

Comparing itself to the behemoth that is San Diego Comic, Con, the San Diego Comic Fest bills itself as the friendly comic convention with a casual atmosphere and an intimate scale that allows fans to mingle directly with professionals and exhibitors. It’s the place where you can indulge your love of comics, science fiction, and films, and meet an outstanding array of professional creators without high-priced tickets, crowding, or long lines. This year’s event, the 7th Fest,

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Are They the Best Part of the Super Bowl?

David Baker

Feb 2, 2020
1 min

Are They the Best Part of the Super Bowl?

Did you have a favorite? The Snickers Hole. Cheetos Fingers. The Car That Parked Itself. Baby Mr. Peanut. Super Bowl Monday Off. The Tide Stain Later. The Bud Light Knight. President Trump. Whether you watched The Big Game as a fan of the Chiefs or the 49ers or as a fan of the NFL (#GoRams and #GoBolts) or as a JLo and Shakira devotee, you almost certainly saw your fair share of commercials. The branding was rampant and it was expensive, but was any of it good enough to be

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David Baker

Jan 24, 2020
2 min

Trademarks - Understanding the Basics

Trademarks - Understand the basics

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of David Christopher Baker