Jack, Coke, what took you so long?
Updated: Jun 21
Jack & Coke finally becomes a "thing." In a can.
For decades, Jack Daniels and Coca-Cola have been a staple drink of choice for in bars, at sporting events, at concerts, and even at backyard barbecues. The combination of two of the most iconic drink brands in history, the pairing was made all the more popular by the ease with which it could be ordered and then made.
Not everyone knows what is in a Manhattan, a Martini or even a Screwdriver. And while drinks like margaritas have long been popular, they aren't the easiest things to make, especially when guests are visiting and the host wants to enjoy their company.
So, along comes the concept of ready-made drinks. And, to make things even easier, ready-made drinks in a can.
As reported in USA Today,
The classic bar cocktail, a combo of Jack Daniel’s whiskey and Coke, is slated to roll out in premixed cans in late 2022 and will first be offered in Mexico.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation, an American-owned spirit and wine company, announced in a statement obtained by USA TODAY.
The soda giant and Brown-Forman said the drink will contain 5% alcohol.
“We keep consumers at the center of everything we do in expanding our portfolio,” Coca-Cola Chairman and CEO James Quincey said. “We are consumer-focused and offering more choices, including in rapidly expanding flavored alcohol beverages.”
The move drew praise and excitement across social media Monday.
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