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LEGO turns 90
Today is the 90th anniversary of the creation of a popular toy that you and probably everyone you know has played with at one time or...

David Baker
Aug 10, 20222 min read


San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!
Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the...

David Baker
Jul 20, 20226 min read


Tempest in a tea pot or Blizzard in a Dairy Queen?
Late last month, a federal court ruled that Dairy Queen cannot stop W.B. Mason Co from selling "Blizzard" bottled spring water even...

David Baker
Jul 7, 20222 min read


THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark
While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on...

David Baker
Jul 2, 20223 min read


Very Nice. Trademark Classifications
The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies...

David Baker
Jul 1, 20226 min read


Golden Arches replaced by burger patty and fries as McDonald's Russian replacement opens
The more things change, the more they remain the same. Or so the old adage goes. Following McDonald’s recent shuttering of its...

David Baker
Jun 22, 20222 min read


Jack, Coke, what took you so long?
Jack & Coke finally becomes a "thing." In a can. For decades, Jack Daniels and Coca-Cola have been a staple drink of choice for in bars,...

David Baker
Jun 15, 20222 min read


Selecting a Strong Trademark – 10 Simple Rules
The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...

David Baker
Jun 1, 20223 min read


McDonalds leaves Russia … forever?
No two countries that both had a McDonald’s restaurant have ever gone to war, or so a popular international business/political science...

David Baker
May 26, 20223 min read


Craft brewer wins trademark lawsuit, sued for same thing
After a three-week jury trial, Stone Brewing Co. won its lawsuit against MillerCoors (now Molson Coors) for trademark infringement based...

David Baker
May 19, 20224 min read


Nike, Hermes lead fight against NFT IP infringement
The names Nike and Hermes rarely appear in a sentence together, even when discussing fashion apparel. But the explosion in popularity of...

David Baker
May 12, 20222 min read


How to drive your trademark attorney completely bonkers in 10 easy steps - Part Three
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 7, 20223 min read


How to drive your trademark attorney completely bonkers in 10 easy steps - Part Two
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 5, 20223 min read


How to drive your trademark attorney completely bonkers in 10 easy steps - Part One
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 3, 20223 min read


Trademarks latest casualty in Ukraine war
In a conflict that has been marked by shockingly high casualty rates among both combatants and civilians, the war in Ukraine has added an...

David Baker
Apr 14, 20223 min read


Baskin-Robbins rebrands as Baskin-Robbins
After 77 years, ice cream kingpin Baskin-Robbins has decided it’s time for some changes. No, it’s not doing anything really oddball like...

David Baker
Apr 9, 20223 min read


Big Business in The Metaverse
Yesterday, I participated in an informative online panel discussion entitled “Big Business and The Metaverse: What Comes Next?” presented...

David Baker
Mar 23, 20223 min read


Feliz Cumpleanos, Taco Bell!
Taco Bell is 60 years old today and it looks pretty good for its age. An incalculable number of Mexican restaurants and fast-food taco...

David Baker
Mar 21, 20222 min read


IP Law Minute - Legoland
Even if, like me, you're a few years older than a preteen, I'll wager that you have played with Lego building blocks or watched a...

David Baker
Feb 22, 20221 min read


U-Boat Commander Name Dropped as WWE Trademark
As reported by Bleeding Cool and several other media outlets, the WWE (World Wrestling Entertainment, Inc., for the uninitiated) has...

David Baker
Jan 21, 20222 min read
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