Law Office
of David Christopher Baker

Very few brands last forever - What the Death of "The Beer That Made Milwaukee Famous" Can Teach Every Brand Owner Schlitz - The beer that made Milwaukee famous Pour one out. Slowly. Schlitz is gone. On May 15, 2026, Pabst Brewing Company confirmed what Milwaukee beer lovers had been quietly dreading: production of Schlitz beer is finished. The brand that once held the title of America's largest brewery — the self-proclaimed "beer that made Milwaukee famous" — has been placed

Branding even applies to national celebrations, especially when it involves the United States of America and merchandising. It wouldn't be a celebration without a specially designed logo. As the United States prepares to celebrate its 250th anniversary in 2026, the nationwide commemoration, often referred to as the “Semiquincentennial,” is already generating enormous excitement, planning, and branding activity. From historical exhibitions and military flyovers to concerts, pa

Sadly, the giant bottle is not filled with delicious Dr. Pepper. Dr Pepper has been around for more than 114 years Dr Pepper recently reminded the world that “going big” is still a perfectly valid marketing strategy by unveiling a giant soda bottle installation in Waco and honestly, it may be one of the most delightfully Texas things imaginable. The oversized bottle, designed as both a promotional attraction and a celebration of the brand’s deep Texas roots, instantly became

The right of publicity can be very valuable ... assumng you're already famous Dua Lipa is well-known for her artistic talent as well as her refined image Dua Lipa has reportedly filed a multimillion-dollar lawsuit against Samsung Electronics alleging that the company used her image and likeness without authorization in connection with the promotion and sale of televisions and related consumer electronics. According to reports surrounding the dispute, the lawsuit claims that S

Pokemon cards increasingly are being counterfeited

DC's caped crusader has been rebranded too many times to count. Batman: Animated DC Comics recently unveiled the official logo for its upcoming 2026 Batman crossover event, Bad Seeds, giving fans their first real glimpse of the visual identity behind what is expected to be one of the publisher’s major fall storylines. Scheduled to unfold across multiple Bat-family titles during September and October 2026, the crossover appears poised to lean heavily into Gotham City’s darker

Buc-cee's takes its trademarks very seriously

MLB team runs into trademark complication with USPTO

How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

Cross-branding is a popular way to spark new interest in a product, but it oftentimes can go too far, especially when the product pairing...

Trademarks, brands, and animated brand ambassadors should be mindful of the impact they will have on consumers today ..... and tomorrow...

The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...

Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...

To use. The TACO TUESDAY trademark is no longer registered to Taco John’s. Taco John’s, the regional chain known for trademarking "Taco...

Elon Musk brings odd fascination for 24th letter to popular social media platform. In a surprising move, Twitter's iconic blue bird logo...

In a surprising move, Twitter's iconic blue bird logo is set to be replaced by a black-and-white "X" as part of a significant rebranding...

7-Eleven's Slurpee gets new cup design If you’ve visited a 7-Eleven, then you’re almost certainly familiar with the Slurpee. The Irving,...