David BakerJan 41 minNASA’s brand is about more than just space launchesThe U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...
David BakerNov 30, 20232 minUSPTO launches new trademark search engineUnbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...
David BakerNov 20, 20231 minWhy let going out of business ruin your brand?Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...
David BakerOct 10, 20233 minMad Monster – It’s a party, not an energy drinkMonster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...