David Baker
Why let going out of business ruin your brand?
Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...
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David Baker
- Oct 10
- 3 min
Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...
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David Baker
- Oct 6
- 1 min
$56,000,000 is reasonable, judge rules
A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...
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David Baker
- Aug 10
- 2 min
TACO TUESDAY is Free for All!
To use. The TACO TUESDAY trademark is no longer registered to Taco John’s. Taco John’s, the regional chain known for trademarking "Taco...
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David Baker
- Aug 1
- 2 min
Twitter gets X’ed
Elon Musk brings odd fascination for 24th letter to popular social media platform. In a surprising move, Twitter's iconic blue bird logo...
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David Baker
- Jul 25
- 2 min
Twitter Rebrands: Elon Musk Replaces Bird with "X"
In a surprising move, Twitter's iconic blue bird logo is set to be replaced by a black-and-white "X" as part of a significant rebranding...
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David Baker
- Jun 12
- 4 min
Slurpee Rebrands
7-Eleven's Slurpee gets new cup design If you’ve visited a 7-Eleven, then you’re almost certainly familiar with the Slurpee. The Irving,...
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David Baker
- Jun 10
- 4 min
UK announces Warhammer stamps
British geeks ecstatic over recognition of favorite fantasy wargames In the U.S., we’re well-acquainted with toys, games, and hobbies...
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David Baker
- Apr 27
- 2 min
Pepsi rebrands as PEPSI
The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...
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David Baker
- Apr 20
- 2 min
Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...
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David Baker
- Oct 24, 2022
- 3 min
[GASP!] Texas Pete hot sauce is made in North Carolina?!?
Do you remember the series of television commercials for Pace Picante Sauce from a few years ago? The premise involved a group of cowboys...
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David Baker
- Oct 20, 2022
- 2 min
Office Action response dates are now 3 months shorter
In a move that surprised no one but finally acknowledges the widespread use of the Internet for trademark filings, the United States...
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David Baker
- Sep 27, 2022
- 4 min
Great Britain readies itself for major rebranding as KCIII replaces QE2 on all things British
When Queen Elizabeth II died on September 8, she left behind a legacy that many in Great Britain believe to be one of the single greatest...
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David Baker
- Aug 25, 2022
- 3 min
San Diego Comic-Con 2022
After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the...
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David Baker
- Aug 12, 2022
- 2 min
Just add milk and a little nostalgia
Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning...
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David Baker
- Aug 10, 2022
- 2 min
LEGO turns 90
Today is the 90th anniversary of the creation of a popular toy that you and probably everyone you know has played with at one time or...
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David Baker
- Jul 20, 2022
- 6 min
San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!
Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the...
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David Baker
- Jul 7, 2022
- 2 min
Tempest in a tea pot or Blizzard in a Dairy Queen?
Late last month, a federal court ruled that Dairy Queen cannot stop W.B. Mason Co from selling "Blizzard" bottled spring water even...
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David Baker
- Jul 2, 2022
- 3 min
THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark
While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on...
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David Baker
- Jul 1, 2022
- 6 min
Very Nice. Trademark Classifications
The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies...
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