How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

Cross-branding is a popular way to spark new interest in a product, but it oftentimes can go too far, especially when the product pairing...

Trademarks, brands, and animated brand ambassadors should be mindful of the impact they will have on consumers today ..... and tomorrow...

The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...

Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...

To use. The TACO TUESDAY trademark is no longer registered to Taco John’s. Taco John’s, the regional chain known for trademarking "Taco...

Elon Musk brings odd fascination for 24th letter to popular social media platform. In a surprising move, Twitter's iconic blue bird logo...

In a surprising move, Twitter's iconic blue bird logo is set to be replaced by a black-and-white "X" as part of a significant rebranding...

7-Eleven's Slurpee gets new cup design If you’ve visited a 7-Eleven, then you’re almost certainly familiar with the Slurpee. The Irving,...

British geeks ecstatic over recognition of favorite fantasy wargames In the U.S., we’re well-acquainted with toys, games, and hobbies...

The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...

Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

Do you remember the series of television commercials for Pace Picante Sauce from a few years ago? The premise involved a group of cowboys...

In a move that surprised no one but finally acknowledges the widespread use of the Internet for trademark filings, the United States...

When Queen Elizabeth II died on September 8, she left behind a legacy that many in Great Britain believe to be one of the single greatest...

After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the...

Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning...