David Baker
Pepsi rebrands as PEPSI
The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...
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David Baker
- Apr 20
- 2 min
Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...
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David Baker
- Oct 24, 2022
- 3 min
[GASP!] Texas Pete hot sauce is made in North Carolina?!?
Do you remember the series of television commercials for Pace Picante Sauce from a few years ago? The premise involved a group of cowboys...
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David Baker
- Oct 20, 2022
- 2 min
Office Action response dates are now 3 months shorter
In a move that surprised no one but finally acknowledges the widespread use of the Internet for trademark filings, the United States...
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David Baker
- Sep 27, 2022
- 4 min
Great Britain readies itself for major rebranding as KCIII replaces QE2 on all things British
When Queen Elizabeth II died on September 8, she left behind a legacy that many in Great Britain believe to be one of the single greatest...
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David Baker
- Aug 25, 2022
- 3 min
San Diego Comic-Con 2022
After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the...
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David Baker
- Aug 12, 2022
- 2 min
Just add milk and a little nostalgia
Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning...
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David Baker
- Aug 10, 2022
- 2 min
LEGO turns 90
Today is the 90th anniversary of the creation of a popular toy that you and probably everyone you know has played with at one time or...
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David Baker
- Jul 20, 2022
- 6 min
San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!
Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the...
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David Baker
- Jul 7, 2022
- 2 min
Tempest in a tea pot or Blizzard in a Dairy Queen?
Late last month, a federal court ruled that Dairy Queen cannot stop W.B. Mason Co from selling "Blizzard" bottled spring water even...
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David Baker
- Jul 2, 2022
- 3 min
THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark
While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on...
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David Baker
- Jul 1, 2022
- 6 min
Very Nice. Trademark Classifications
The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies...
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David Baker
- Jun 22, 2022
- 2 min
Golden Arches replaced by burger patty and fries as McDonald's Russian replacement opens
The more things change, the more they remain the same. Or so the old adage goes. Following McDonald’s recent shuttering of its...
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David Baker
- Jun 15, 2022
- 2 min
Jack, Coke, what took you so long?
Jack & Coke finally becomes a "thing." In a can. For decades, Jack Daniels and Coca-Cola have been a staple drink of choice for in bars,...
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David Baker
- Jun 1, 2022
- 3 min
Selecting a Strong Trademark – 10 Simple Rules
The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...
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David Baker
- May 26, 2022
- 3 min
McDonalds leaves Russia … forever?
No two countries that both had a McDonald’s restaurant have ever gone to war, or so a popular international business/political science...
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David Baker
- May 19, 2022
- 4 min
Craft brewer wins trademark lawsuit, sued for same thing
After a three-week jury trial, Stone Brewing Co. won its lawsuit against MillerCoors (now Molson Coors) for trademark infringement based...
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David Baker
- May 12, 2022
- 2 min
Nike, Hermes lead fight against NFT IP infringement
The names Nike and Hermes rarely appear in a sentence together, even when discussing fashion apparel. But the explosion in popularity of...
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David Baker
- May 7, 2022
- 3 min
How to drive your trademark attorney completely bonkers in 10 easy steps - Part Three
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...
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David Baker
- May 5, 2022
- 3 min
How to drive your trademark attorney completely bonkers in 10 easy steps - Part Two
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...
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