David Baker
NASA’s brand is about more than just space launches
The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...
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David Baker
Nov 30, 20232 min
USPTO launches new trademark search engine
Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...
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David Baker
Nov 20, 20231 min
Why let going out of business ruin your brand?
Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...
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David Baker
Oct 10, 20233 min
Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...
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David Baker
Oct 6, 20231 min
$56,000,000 is reasonable, judge rules
A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...
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David Baker
Aug 10, 20232 min
TACO TUESDAY is Free for All!
To use. The TACO TUESDAY trademark is no longer registered to Taco John’s. Taco John’s, the regional chain known for trademarking "Taco...
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David Baker
Aug 1, 20232 min
Twitter gets X’ed
Elon Musk brings odd fascination for 24th letter to popular social media platform. In a surprising move, Twitter's iconic blue bird logo...
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David Baker
Jul 25, 20232 min
Twitter Rebrands: Elon Musk Replaces Bird with "X"
In a surprising move, Twitter's iconic blue bird logo is set to be replaced by a black-and-white "X" as part of a significant rebranding...
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David Baker
Jun 12, 20234 min
Slurpee Rebrands
7-Eleven's Slurpee gets new cup design If you’ve visited a 7-Eleven, then you’re almost certainly familiar with the Slurpee. The Irving,...
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David Baker
Jun 10, 20234 min
UK announces Warhammer stamps
British geeks ecstatic over recognition of favorite fantasy wargames In the U.S., we’re well-acquainted with toys, games, and hobbies...
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David Baker
Apr 27, 20232 min
Pepsi rebrands as PEPSI
The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...
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David Baker
Apr 20, 20232 min
Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...
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![[GASP!] Texas Pete hot sauce is made in North Carolina?!?](https://static.wixstatic.com/media/a95232_575ac2ae1f9b4e1586d49a0579c19c9b~mv2.webp/v1/fill/w_733,h_551,al_c,lg_1,q_90,enc_auto/a95232_575ac2ae1f9b4e1586d49a0579c19c9b~mv2.webp)
David Baker
Oct 24, 20223 min
[GASP!] Texas Pete hot sauce is made in North Carolina?!?
Do you remember the series of television commercials for Pace Picante Sauce from a few years ago? The premise involved a group of cowboys...
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David Baker
Oct 20, 20222 min
Office Action response dates are now 3 months shorter
In a move that surprised no one but finally acknowledges the widespread use of the Internet for trademark filings, the United States...
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David Baker
Sep 27, 20224 min
Great Britain readies itself for major rebranding as KCIII replaces QE2 on all things British
When Queen Elizabeth II died on September 8, she left behind a legacy that many in Great Britain believe to be one of the single greatest...
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David Baker
Aug 25, 20223 min
San Diego Comic-Con 2022
After a three year pandemic absence, San Diego Comic con returned live and in person to the San Diego Convention Center in July. For the...
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David Baker
Aug 12, 20222 min
Just add milk and a little nostalgia
Those of you who enjoyed Franken Berry, Count Chocula, Boo-Berry and Fruit Brute are in luck. These monster themed cereals are returning...
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David Baker
Aug 10, 20222 min
LEGO turns 90
Today is the 90th anniversary of the creation of a popular toy that you and probably everyone you know has played with at one time or...
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David Baker
Jul 20, 20226 min
San Diego Comic-Con, the one with mobs of thousands of live geeks and nerds, is finally back!
Today marks the long-awaited return of one of my favorite weeks of the year. Today is Day One (more accurately, Preview night) of the...
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David Baker
Jul 7, 20222 min
Tempest in a tea pot or Blizzard in a Dairy Queen?
Late last month, a federal court ruled that Dairy Queen cannot stop W.B. Mason Co from selling "Blizzard" bottled spring water even...
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