
How to drive your trademark attorney completely bonkers in 10 easy steps - Part Three
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May 2022 edition. The article is serialized here as follows: Step 8. Don’t create a written set of guidelines for how to use your trademarks. Then, when I try to explain that trademark license agreements give the licensor the leverage they need to ensure that their trademarks are used properly and consistently, I also explain that a good license