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Musk Loses AI Case
One of the first things you learn as a litigator is that if there is some way for a judge to get a case off his or her docket, they will almost always take it. Even if it involves bigger-than-life personalities and extensive media coverage. READ MORE AND EVEN MORE #AI #OpenAI #ElonMusk #SamAltman #ArtificialIntelligence #IPLaw #IPLawyer #IPLawyerEsq #jurytrial

David Baker
15 hours ago1 min read


Schlitz Gets Canned
Very few brands last forever - What the Death of "The Beer That Made Milwaukee Famous" Can Teach Every Brand Owner Schlitz - The beer that made Milwaukee famous Pour one out. Slowly. Schlitz is gone. On May 15, 2026, Pabst Brewing Company confirmed what Milwaukee beer lovers had been quietly dreading: production of Schlitz beer is finished. The brand that once held the title of America's largest brewery — the self-proclaimed "beer that made Milwaukee famous" — has been placed

David Baker
1 day ago4 min read


America 250
Branding even applies to national celebrations, especially when it involves the United States of America and merchandising. It wouldn't be a celebration without a specially designed logo. As the United States prepares to celebrate its 250th anniversary in 2026, the nationwide commemoration, often referred to as the “Semiquincentennial,” is already generating enormous excitement, planning, and branding activity. From historical exhibitions and military flyovers to concerts, pa

David Baker
6 days ago3 min read


Largest Dr Pepper bottle in the world debuts in Texas
Sadly, the giant bottle is not filled with delicious Dr. Pepper. Dr Pepper has been around for more than 114 years Dr Pepper recently reminded the world that “going big” is still a perfectly valid marketing strategy by unveiling a giant soda bottle installation in Waco and honestly, it may be one of the most delightfully Texas things imaginable. The oversized bottle, designed as both a promotional attraction and a celebration of the brand’s deep Texas roots, instantly became

David Baker
May 122 min read


Dua Lipa sues Samsung
The right of publicity can be very valuable ... assumng you're already famous Dua Lipa is well-known for her artistic talent as well as her refined image Dua Lipa has reportedly filed a multimillion-dollar lawsuit against Samsung Electronics alleging that the company used her image and likeness without authorization in connection with the promotion and sale of televisions and related consumer electronics. According to reports surrounding the dispute, the lawsuit claims that S

David Baker
May 112 min read


Jury may decide AI copyright infringement claims against Meta
Big stakes and big legal issues may be decided by the publishing lawsuit. Meta is a big target in most AI/copyright infringement litgiation these days A coalition of major publishers and authors, including Cengage Learning, Hachette Book Group, Macmillan Publishers, McGraw Hill, and author Scott Turow, is reportedly demanding a jury trial in its ongoing copyright dispute against Meta Platforms over the alleged use of copyrighted literary works in connection with artificial in

David Baker
May 103 min read


Batman's Latest Rebranding
DC's caped crusader has been rebranded too many times to count. Batman: Animated DC Comics recently unveiled the official logo for its upcoming 2026 Batman crossover event, Bad Seeds, giving fans their first real glimpse of the visual identity behind what is expected to be one of the publisher’s major fall storylines. Scheduled to unfold across multiple Bat-family titles during September and October 2026, the crossover appears poised to lean heavily into Gotham City’s darker

David Baker
May 92 min read


Should you wish 'Happy Birthday' to a website? YouTube turns 20 years old
Everybody has a favorite online video and most of them can be found at YouTube YouTube celebrates its 20th anniversary today, April 23,...

David Baker
Apr 23, 20252 min read


NASA’s brand is about more than just space launches
The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

David Baker
Jan 4, 20241 min read


New Year, New Public Domain Entrants
Even Mickey Mouse isn't immune to the Public Domain. Yesterday, January 1, 2024, Mickey Mouse entered the "public domain" essentially...

David Baker
Jan 2, 20242 min read


NY Times sues OpenAI over claims of AI copyright misuse
As you’ve probably already read, The New York Times has filed a civil lawsuit against OpenAI and Microsoft in Federal District Court in...

David Baker
Dec 27, 20233 min read


Tolkien Estate Wins Copyright Lawsuit
In one of the least surprising court rulings of 2023, the estate of the late writer J.R.R. Tolkien and the entertainment and consumer...

David Baker
Dec 14, 20233 min read


USPTO launches new trademark search engine
Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

David Baker
Nov 30, 20232 min read


Why let going out of business ruin your brand?
Even bankrupt brands can live on if the price is right How bankrupt brands like Forever 21 find new lives : NPR...

David Baker
Nov 20, 20231 min read


SDCC2023 Survives Writers' & Actors' Strikes
Reports of the demise of San Diego Comic Con (as the following photos may attest) were greatly exaggerated. And while it certainly wasn't...

David Baker
Jul 24, 20231 min read


Don’t tell, Frodo. It’ll just upset him.
There’s another “Lord of the Rings” lawsuit on file. [INSERT CLICHED JOKE ABOUT GOLLUM AND PRECIOUS HERE] The fellowship of the ring...

David Baker
Jun 1, 20235 min read


Goodbye, Punisher
Marvel offs one of its most popular (and controversial) characters "The Punisher is no more." In the face of mounting controversy and...

David Baker
May 27, 20235 min read


Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

David Baker
Apr 20, 20232 min read


IKEA can’t take a joke
Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...

David Baker
Apr 6, 20232 min read


Google unleashes ChatGPT competitor, the AI chatbot Bard
As widely reported, Google finally has rolled out public access to its new chatbot Bard. Google is positioning Bard as a direct...

David Baker
Mar 22, 20233 min read
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