Law Office
of David Christopher Baker

Branding even applies to national celebrations, especially when it involves the United States of America and merchandising. It wouldn't be a celebration without a specially designed logo. As the United States prepares to celebrate its 250th anniversary in 2026, the nationwide commemoration, often referred to as the “Semiquincentennial,” is already generating enormous excitement, planning, and branding activity. From historical exhibitions and military flyovers to concerts, pa

Sadly, the giant bottle is not filled with delicious Dr. Pepper. Dr Pepper has been around for more than 114 years Dr Pepper recently reminded the world that “going big” is still a perfectly valid marketing strategy by unveiling a giant soda bottle installation in Waco and honestly, it may be one of the most delightfully Texas things imaginable. The oversized bottle, designed as both a promotional attraction and a celebration of the brand’s deep Texas roots, instantly became

The right of publicity can be very valuable ... assumng you're already famous Dua Lipa is well-known for her artistic talent as well as her refined image Dua Lipa has reportedly filed a multimillion-dollar lawsuit against Samsung Electronics alleging that the company used her image and likeness without authorization in connection with the promotion and sale of televisions and related consumer electronics. According to reports surrounding the dispute, the lawsuit claims that S

Pokemon cards increasingly are being counterfeited

DC's caped crusader has been rebranded too many times to count. Batman: Animated DC Comics recently unveiled the official logo for its upcoming 2026 Batman crossover event, Bad Seeds, giving fans their first real glimpse of the visual identity behind what is expected to be one of the publisher’s major fall storylines. Scheduled to unfold across multiple Bat-family titles during September and October 2026, the crossover appears poised to lean heavily into Gotham City’s darker

Buc-cee's takes its trademarks very seriously

How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...

Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...

It has been nearly 60 years since The Jetsons cartoon arrived on American televisions, but a recent USPTO trademark application filed by...

The U.S. Court of Appeals for the Ninth Circuit has ruled that a publishing company, ComicMix, LLC, was in the wrong when it published a...

Social media users have called on Marvel (and its parent company Walt Disney Co.) to “retire” the iconic skull logo of fictional...