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USPTO launches new trademark search engine
Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

David Baker
Nov 30, 20232 min read
8 views
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Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

David Baker
Oct 10, 20233 min read
20 views
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TACO TUESDAY is Free for All!
To use. The TACO TUESDAY trademark is no longer registered to Taco John’s. Taco John’s, the regional chain known for trademarking "Taco...

David Baker
Aug 10, 20232 min read
19 views
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Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

David Baker
Apr 20, 20232 min read
27 views
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Office Action response dates are now 3 months shorter
In a move that surprised no one but finally acknowledges the widespread use of the Internet for trademark filings, the United States...

David Baker
Oct 20, 20222 min read
16 views
0 comments


Tempest in a tea pot or Blizzard in a Dairy Queen?
Late last month, a federal court ruled that Dairy Queen cannot stop W.B. Mason Co from selling "Blizzard" bottled spring water even...

David Baker
Jul 7, 20222 min read
18 views
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THE U.S.P.T.O. fumbles THE ruling on THE Ohio State University trademark
While most of us were distracted by the U.S. Supreme Court making some questionable rulings on states’ rights regarding restrictions on...

David Baker
Jul 2, 20223 min read
28 views
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Very Nice. Trademark Classifications
The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies...

David Baker
Jul 1, 20226 min read
9 views
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Selecting a Strong Trademark – 10 Simple Rules
The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...

David Baker
Jun 1, 20223 min read
10 views
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U-Boat Commander Name Dropped as WWE Trademark
As reported by Bleeding Cool and several other media outlets, the WWE (World Wrestling Entertainment, Inc., for the uninitiated) has...

David Baker
Jan 21, 20222 min read
30 views
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Peloton unhappy about SPINNING trademark
Exercise bike manufacturer, Peloton, has filed petitions with the USPTO’s Trademark Trial and Appeal Board to cancel Mad Dogg Athletics’...

David Baker
Mar 27, 20211 min read
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“Ruh-roh, Reorge!”
It has been nearly 60 years since The Jetsons cartoon arrived on American televisions, but a recent USPTO trademark application filed by...

David Baker
Mar 4, 20211 min read
73 views
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IP Update - February 2021 Edition
“But he who dares not grasp the thorn. Should never crave the rose.” ― Anne Bronte Did you watch the Big Game? Kinda boring, wasn’t it?...

David Baker
Feb 25, 20211 min read
20 views
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Amusement Park Sues Singer
Evermore Park, a small amusement park in Utah, has filed suit against Taylor Swift and her management company alleging that the naming of...

David Baker
Feb 11, 20211 min read
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Did you miss an issue of IP Update? You're in luck. Here's a copy of the January 2021 edition.
So, the first week of January really happened, didn’t it? And, if you were paying attention to the unrelenting media coverage from our...

David Baker
Feb 11, 20211 min read
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The “Grand Daddy of Them All” Trademark Lawsuit
Capping the weird 2020-2021 NCAA football season, the Alabama Crimson Tide beat the Ohio State Buckeyes 52-24 in the College Football...

David Baker
Feb 3, 20212 min read
14 views
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IP Update - January 2021 Edition
"In the long-run, every government is the exact symbol of its people, with their wisdom and unwisdom; we have to say, Like People like...

David Baker
Jan 28, 20212 min read
13 views
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Trademark Fees Are on the Rise in 2021
Despite having to deal with Covid-19 challenges in 2020, U.S. business will now have to contend with another challenge, higher trademark...

David Baker
Jan 5, 20211 min read
2 views
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IP Update - December 2020 Edition
“Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read.” - Groucho Marx How long does a trademark last? It...

David Baker
Dec 22, 20202 min read
5 views
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Penn State Fights to Preserve Its Trademarks
Last summer, Penn State University filed suit against (now) 80-year-old Paul L. Parshall of Naples, Florida, who has suffered two strokes...

David Baker
Jan 30, 20201 min read
7 views
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