BLUECRUISE Trademark Lawsuit
- David Baker
- Aug 26, 2021
- 1 min read
General Motors and its self-driving car subsidiary Cruise have filed a trademark infringement lawsuit against Ford claiming that the Ford’s “BLUECRUISE” mark is confusingly similar to GM’s “SUPER CRUISE” and “CRUISE” trademarks. All three marks refer to competing hands-free highway driving systems.

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