The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added benefit of increasing the value of your brand, especially when you properly use the trademark and enforce it against infringers. Not all words or names can be protected as trademarks. For example, no one business can claim exclusive rights in generic terms because every business owner in the same industry needs to be able to use them to identify t

With little fanfare and no official announcement, Sony has taken a big step towards the anticipated release of the next edition of its wildly popular gaming system, the PlayStation 5, by applying for registration of the “PS5” trademark. The PlayStation 5 is expected to be released later this year, most likely in the fall (and just in time for the holiday buying season), but Sony has been tight lipped about new features and game titles. However, if there was a surprise about t

The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies for registration of a trademark with the U.S. Patent and Trademark Office, the owner must designate at least one of 45 different classes of goods or services identified with the mark being registered. Known as “Nice Classifications” or “International Classes,” these classes of goods and services are based on the Nice (France) International Cl

The Nice International Classification System is a critical requirement for every trademark registration. When a trademark owner applies for registration of a trademark with the U.S. Patent and Trademark Office, the owner must designate at least one of 45 different classes of goods or services identified with the mark being registered. Known as “Nice Classifications” or “International Classes,” these classes of goods and services are based on the Nice (France) International Cl

The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added benefit of increasing the value of your brand, especially when you properly use the trademark and enforce it against infringers. Not all words or names can be protected as trademarks. For example, no one business can claim exclusive rights in generic terms because every business owner in the same industry needs to be able to use them to identify t