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Trademark Lawyering
How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

David Baker
Apr 281 min read
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Trademark Lawyering
Cross-branding is a popular way to spark new interest in a product, but it oftentimes can go too far, especially when the product pairing...

David Baker
Apr 221 min read
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