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Trademark Lawyering
How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

David Baker
Apr 281 min read
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Trademark Lawyering
Trademarks, brands, and animated brand ambassadors should be mindful of the impact they will have on consumers today ..... and tomorrow...

David Baker
Apr 141 min read
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Mad Monster – It’s a party, not an energy drink
Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

David Baker
Oct 10, 20233 min read
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$56,000,000 is reasonable, judge rules
A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...

David Baker
Oct 6, 20231 min read
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Selecting a Strong Trademark – 10 Simple Rules
The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...

David Baker
Jun 1, 20223 min read
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How to drive your trademark attorney completely bonkers in 10 easy steps - Part Three
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 7, 20223 min read
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How to drive your trademark attorney completely bonkers in 10 easy steps - Part Two
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 5, 20223 min read
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How to drive your trademark attorney completely bonkers in 10 easy steps - Part One
Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

David Baker
May 3, 20223 min read
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David's Latest Magazine Article
What happens when one of the world's most popular video game franchises repeatedly uses images of one of the best known military vehicles...

David Baker
Jan 27, 20201 min read
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Selecting a Strong Trademark – 10 Simple Rules
The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...

David Baker
May 1, 20173 min read
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