How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

Trademarks, brands, and animated brand ambassadors should be mindful of the impact they will have on consumers today ..... and tomorrow...

Monster Energy Loses Legal Battle Over "MAD MONSTER PARTY" Trademark In a recent decision, the Trademark Trial and Appeal Board (TTAB)...

A San Diego federal court judge upholds Stoen Brewing trademark verdict against Coors In a recent ruling, a federal judge in San Diego...

The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...

Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

Orange County Lawyer magazine published my article, How to drive your trademark attorney completely bonkers in 10 easy steps, in its May...

What happens when one of the world's most popular video game franchises repeatedly uses images of one of the best known military vehicles...

The best way to avoid future problems with your brand is to select a strong brand from the outset. Doing so properly has the added...