
Baskin-Robbins rebrands as Baskin-Robbins
After 77 years, ice cream kingpin Baskin-Robbins has decided it’s time for some changes. No, it’s not doing anything really oddball like adding hummus to the menu. (Yes, I’m looking at you Dunkin’.) Instead, the company has decided to tweak its logo, employee uniforms and packaging to update the brand. Along with the rebranding rollout, the company has plans to sell merchandise, including bikes and bucket hats, from a dedicated online store for the first time as well as unvei