“Too many people spend money they haven't earned, to buy things they don't want, to impress people that they don't like.” ― Will Rogers
Earlier this month, the prestigious and much coveted list of the Top 100 Most Valuable Brands in the World in 2020 was released by the China Trademark Association and the Information Analysis and Research Center of Renmin University of China.
While I don’t know if your favorite brand made the list, the top vote getters were hardly surprising with most of the top ten seats once again being taken by U.S. with Apple topping the group. At a $291.126 billion valuation, Apple was followed in the top three by Amazon with a brand value of $239.51 billion and Google at $228.329 billion. Not surprisingly, the average ranking of Chinese companies on the list rose 9 places to 55th place, the total brand value of Chinese brands increased significantly, and the top three Chinese brands, Tencent, Alibaba and Huawei, all came from the technology sector.
Don’t ask me how they determined such specific valuations for something as potentially difficult to calculate, but it was nice to see something coming out of China that didn’t require me to wear a mask and stay home for a year and a half.
Meanwhile, trademark and copyright owners continue to fight the good fight.
In Rome, the Vatican has gotten itself into copyright hot water when the Holy City’s numismatic chief, Olivieri, spied a creative work of street art while riding his moped to work one day and decided it would make a nice commemorative stamp to sell to tourists and collectors for Easter 2020.
In Boston, Hasbro has turned back a challenge to the ownership of copyrights related to its popular board game, The Game of Life.
And in Washington, D.C., the U.S. Patent and Trademark Office is getting ready to implement new rules changes to how it handles federal trademark registrations and post-registration challenges, all thanks to a trademark modernization law enacted late last year.
For details, check out this month’s IP Update.