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Musk Loses AI Case
One of the first things you learn as a litigator is that if there is some way for a judge to get a case off his or her docket, they will almost always take it. Even if it involves bigger-than-life personalities and extensive media coverage. READ MORE AND EVEN MORE #AI #OpenAI #ElonMusk #SamAltman #ArtificialIntelligence #IPLaw #IPLawyer #IPLawyerEsq #jurytrial

David Baker
May 191 min read


Schlitz Gets Canned
Very few brands last forever - What the Death of "The Beer That Made Milwaukee Famous" Can Teach Every Brand Owner Schlitz - The beer that made Milwaukee famous Pour one out. Slowly. Schlitz is gone. On May 15, 2026, Pabst Brewing Company confirmed what Milwaukee beer lovers had been quietly dreading: production of Schlitz beer is finished. The brand that once held the title of America's largest brewery — the self-proclaimed "beer that made Milwaukee famous" — has been placed

David Baker
May 184 min read


America 250
Branding even applies to national celebrations, especially when it involves the United States of America and merchandising. It wouldn't be a celebration without a specially designed logo. As the United States prepares to celebrate its 250th anniversary in 2026, the nationwide commemoration, often referred to as the “Semiquincentennial,” is already generating enormous excitement, planning, and branding activity. From historical exhibitions and military flyovers to concerts, pa

David Baker
May 143 min read


Largest Dr Pepper bottle in the world debuts in Texas
Sadly, the giant bottle is not filled with delicious Dr. Pepper. Dr Pepper has been around for more than 114 years Dr Pepper recently reminded the world that “going big” is still a perfectly valid marketing strategy by unveiling a giant soda bottle installation in Waco and honestly, it may be one of the most delightfully Texas things imaginable. The oversized bottle, designed as both a promotional attraction and a celebration of the brand’s deep Texas roots, instantly became

David Baker
May 122 min read


Dua Lipa sues Samsung
The right of publicity can be very valuable ... assumng you're already famous Dua Lipa is well-known for her artistic talent as well as her refined image Dua Lipa has reportedly filed a multimillion-dollar lawsuit against Samsung Electronics alleging that the company used her image and likeness without authorization in connection with the promotion and sale of televisions and related consumer electronics. According to reports surrounding the dispute, the lawsuit claims that S

David Baker
May 112 min read


Does Apple owe you money?
A $250 million settlement of claims about the marketing of its iPhone 16 will mean 'found money' money for many consumers. Apple iPhone 16 models have proven popular Apple Inc. recently agreed to settle litigation alleging that the company misrepresented certain features and capabilities associated with its iPhone lineup, adding another chapter to the growing legal scrutiny surrounding advertising claims in the technology sector. While Apple denied wrongdoing as part of the s

David Baker
May 112 min read


Jury may decide AI copyright infringement claims against Meta
Big stakes and big legal issues may be decided by the publishing lawsuit. Meta is a big target in most AI/copyright infringement litgiation these days A coalition of major publishers and authors, including Cengage Learning, Hachette Book Group, Macmillan Publishers, McGraw Hill, and author Scott Turow, is reportedly demanding a jury trial in its ongoing copyright dispute against Meta Platforms over the alleged use of copyrighted literary works in connection with artificial in

David Baker
May 103 min read


Batman's Latest Rebranding
DC's caped crusader has been rebranded too many times to count. Batman: Animated DC Comics recently unveiled the official logo for its upcoming 2026 Batman crossover event, Bad Seeds, giving fans their first real glimpse of the visual identity behind what is expected to be one of the publisher’s major fall storylines. Scheduled to unfold across multiple Bat-family titles during September and October 2026, the crossover appears poised to lean heavily into Gotham City’s darker

David Baker
May 92 min read


Nvidia learns another hard lesson
The ISP piracy defense can be useful for tech giants when used properly. Nvidia has suffered an early setback in a copyright infringement lawsuit involving AI training data and allegedly pirated books. A federal judge recently refused to dismiss claims that certain scripts within Nvidia’s AI training framework may have facilitated infringement by helping users automatically download and process datasets allegedly containing copyrighted books sourced from pirate repositories.

David Baker
May 71 min read


Don't mess with Buc-cee's
Buc-cee's takes its trademarks very seriously

David Baker
May 61 min read


Musk v. Altman – A Battle of AI Titans
When Ideals Meet Incentives: The Trial That Could Redefine AI The long-anticipated courtroom clash between Elon Musk and Sam Altman is now underway in federal court in Oakland and if the opening salvos are any indication, this will be less a conventional business dispute and more a referendum on the future structure of artificial intelligence itself. At first glance, the case reads like a familiar Silicon Valley falling-out: founders disagree, ambitions diverge, and litigatio

David Baker
May 15 min read


Trademark Lawyering
How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

David Baker
Apr 28, 20251 min read


Should you wish 'Happy Birthday' to a website? YouTube turns 20 years old
Everybody has a favorite online video and most of them can be found at YouTube YouTube celebrates its 20th anniversary today, April 23,...

David Baker
Apr 23, 20252 min read


Trademark Lawyering
Cross-branding is a popular way to spark new interest in a product, but it oftentimes can go too far, especially when the product pairing...

David Baker
Apr 22, 20251 min read


NASA’s brand is about more than just space launches
The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

David Baker
Jan 4, 20241 min read


New Year, New Public Domain Entrants
Even Mickey Mouse isn't immune to the Public Domain. Yesterday, January 1, 2024, Mickey Mouse entered the "public domain" essentially...

David Baker
Jan 2, 20242 min read


NY Times sues OpenAI over claims of AI copyright misuse
As you’ve probably already read, The New York Times has filed a civil lawsuit against OpenAI and Microsoft in Federal District Court in...

David Baker
Dec 27, 20233 min read


Tolkien Estate Wins Copyright Lawsuit
In one of the least surprising court rulings of 2023, the estate of the late writer J.R.R. Tolkien and the entertainment and consumer...

David Baker
Dec 14, 20233 min read


USPTO launches new trademark search engine
Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

David Baker
Nov 30, 20232 min read


Don’t tell, Frodo. It’ll just upset him.
There’s another “Lord of the Rings” lawsuit on file. [INSERT CLICHED JOKE ABOUT GOLLUM AND PRECIOUS HERE] The fellowship of the ring...

David Baker
Jun 1, 20235 min read
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