David Baker
NASA’s brand is about more than just space launches
The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...
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David Baker
Jan 22 min read
New Year, New Public Domain Entrants
Even Mickey Mouse isn't immune to the Public Domain. Yesterday, January 1, 2024, Mickey Mouse entered the "public domain" essentially...
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David Baker
Dec 27, 20233 min read
NY Times sues OpenAI over claims of AI copyright misuse
As you’ve probably already read, The New York Times has filed a civil lawsuit against OpenAI and Microsoft in Federal District Court in...
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David Baker
Dec 14, 20233 min read
Tolkien Estate Wins Copyright Lawsuit
In one of the least surprising court rulings of 2023, the estate of the late writer J.R.R. Tolkien and the entertainment and consumer...
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David Baker
Nov 30, 20232 min read
USPTO launches new trademark search engine
Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...
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David Baker
Jun 1, 20235 min read
Don’t tell, Frodo. It’ll just upset him.
There’s another “Lord of the Rings” lawsuit on file. [INSERT CLICHED JOKE ABOUT GOLLUM AND PRECIOUS HERE] The fellowship of the ring...
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David Baker
Apr 27, 20232 min read
Pepsi rebrands as PEPSI
The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...
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David Baker
Apr 20, 20232 min read
Can anyone own the TACO TUESDAY trademark?
Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...
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David Baker
Apr 6, 20232 min read
IKEA can’t take a joke
Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...
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David Baker
Jan 30, 20234 min read
Wouldn’t a Simple D20 Roll Have Been Easier?
Dungeons & Dragons fans worry over licensing rights to the popular RPG Did you play Dungeons & Dragons as a kid? If you did, then there’s...
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David Baker
Mar 18, 20221 min read
Banksy crashes SXSW. Sorta.
Famed British street artist Banksy, whose real name and identity have not only been closely guarded secrets but have driven his lawyers...
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David Baker
Apr 20, 20213 min read
"Old Hangtown" Discards Noose from City Logo
As reported earlier this week in The Los Angeles Times e-newsletter, the City of Placerville, located in the Gold Mining region of...
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David Baker
Aug 1, 20173 min read
Super Bowl Ads Cost Millions; Superb Owl Ads Not So Much
If you’re a fan of the NFL, then you remember the 2014 Super Bowl. With time running out, the Seattle Seahawks were a play away from...
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