How did Whole Foods get its name? Brand names aren't always easy to decipher. Whole Foods Market was founded by John Mackey and Renee...

Everybody has a favorite online video and most of them can be found at YouTube YouTube celebrates its 20th anniversary today, April 23,...

Cross-branding is a popular way to spark new interest in a product, but it oftentimes can go too far, especially when the product pairing...

The U.S. space administration puts considerable effort into enhancing its brand. Arguably, the story of the primary logo used by the...

Even Mickey Mouse isn't immune to the Public Domain. Yesterday, January 1, 2024, Mickey Mouse entered the "public domain" essentially...

As you’ve probably already read, The New York Times has filed a civil lawsuit against OpenAI and Microsoft in Federal District Court in...

In one of the least surprising court rulings of 2023, the estate of the late writer J.R.R. Tolkien and the entertainment and consumer...

Unbeknownst to most people (including almost everyone who is not a trademark attorney otherwise known as “normal people”), the U.S Patent...

There’s another “Lord of the Rings” lawsuit on file. [INSERT CLICHED JOKE ABOUT GOLLUM AND PRECIOUS HERE] The fellowship of the ring...

The Cola Wars Continue I hope you’re sitting down. Without a cold beverage in hand. For the first time in fourteen years, Pepsi has...

Nope. Well, actually, yes. But it's complicated. In a recent Trademark Trial and Appeal Board (the “TTAB”) ruling, the TTAB determined...

Unless you count their ginormous do-it-yourself furniture stores as a joke As much as any trip to an IKEA furniture superstore may seem...

Dungeons & Dragons fans worry over licensing rights to the popular RPG Did you play Dungeons & Dragons as a kid? If you did, then there’s...

Famed British street artist Banksy, whose real name and identity have not only been closely guarded secrets but have driven his lawyers...

As reported earlier this week in The Los Angeles Times e-newsletter, the City of Placerville, located in the Gold Mining region of...

If you’re a fan of the NFL, then you remember the 2014 Super Bowl. With time running out, the Seattle Seahawks were a play away from...