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  • Writer's pictureDavid Baker

San Diego Comic-Con vs. Salt Lake City Comic Con – The Trademark Lawsuit

Did you know San Diego Comic-Con owns a federal trademark registration for the name? And that it filed a federal court lawsuit to enforce its trademark rights against a competing comic book convention? And won?



In the dynamic world of comic book conventions, a recent legal battle has captured the attention of industry professionals and enthusiasts alike. The trademark lawsuit between San Diego Comic-Con (SDCC) and Salt Lake City Comic Con (SLCCC) has raised important questions about the use of similar names by other comic book conventions. This article aims to provide a comprehensive explanation of the lawsuit and explore its implications for conventions using comparable names within the industry. San Diego Comic-Con, widely regarded as the premier event in the comic book convention circuit, has become an iconic gathering that draws enthusiasts, industry professionals, and celebrities from all corners of the globe. With its rich history and influence, SDCC has become a hallmark of the industry, synonymous with unparalleled fan experiences and exciting announcements. Enter Salt Lake City Comic Con, a rising star in the convention scene, which sought to establish its own identity and capture the attention of comic book fans in the region. Like many conventions, SLCCC utilized a similar naming structure to SDCC, adopting the "Comic Con" suffix. While this practice had been common within the industry, the SDCC legal team decided to take action to protect their trademark.

The Litigation

San Diego Comic-Con filed a lawsuit against Salt Lake City Comic Con in 2014, asserting trademark infringement and claiming that SLCCC's name caused confusion among attendees and potential sponsors. SDCC argued that their established brand and reputation were being compromised by SLCCC's use of a similar name, potentially diluting their distinctive identity in the market.


SDCC argued that "Comic Con" was a registered trademark it had owned since 1995, and SLCC's use of the term created confusion among consumers and diluted the distinctiveness of SDCC's brand.


The lawsuit involved a complex legal battle where SLCC defended its right to use the term "Comic Con," claiming it to be a generic descriptor commonly used by various events and conventions across the country. SLCC argued that SDCC's trademark had become diluted over time due to widespread usage and lack of active enforcement. The trial court initially favored SDCC, ruling in its favor and awarding a significant financial judgment.


In the initial trial court ruling, San Diego Comic-Con (SDCC) was awarded a significant financial judgment against Salt Lake City Comic Con (SLCC) in the trademark infringement lawsuit and there was an award of substantial attorneys' fees.


However, the story did not end there. SLCC decided to challenge the decision and filed an appeal. In the appeal process, SLCC presented evidence suggesting that "Comic Con" had indeed become a generic term, and SDCC's ownership claim lacked merit. The appellate court's decision introduced new perspectives on the matter, raising questions about the validity and enforceability of SDCC's trademark registration.


Implications for Comic Book Conventions

The legal proceedings between SDCC and SLCCC have broader implications for other comic book conventions that have adopted similar naming structures. While each case would be evaluated on its own merits, convention organizers should be mindful of the potential risks associated with infringing upon established trademarks. Brand Recognition and Identity


Comic book conventions rely heavily on their brand recognition to attract attendees, sponsors, and industry partners. The SDCC vs. SLCCC lawsuit highlighted the significance of safeguarding brand identity and the potential consequences of adopting names that closely resemble established trademarks. Convention organizers should carefully consider the uniqueness of their event names to ensure they are not infringing upon existing trademarks. Legal and Financial Ramifications

The legal battle between SDCC and SLCCC demonstrated the potential financial burdens associated with trademark infringement claims. Legal fees, settlements, and potential damages can have a severe impact on the financial stability of smaller conventions. By proactively conducting thorough research and consulting legal experts, convention organizers can mitigate the risk of trademark infringement and avoid costly legal battles.


Differentiation and Market Positioning With an ever-growing number of comic book conventions, setting oneself apart from the competition is crucial. The SDCC lawsuit highlights the importance of differentiating one's event from others through unique branding and positioning. By developing distinctive names and identities, conventions can carve out their niche in the market, attracting dedicated audiences and fostering long-term success. Industry Collaboration The SDCC vs. SLCCC lawsuit sparked discussions within the comic book convention community about the need for collaboration and respectful coexistence. While competition exists, conventions should strive to support one another and maintain a sense of camaraderie within the industry. This can be achieved by selecting names that respect established trademarks and fostering a culture of cooperation and innovation.

Repercussions The trademark lawsuit between San Diego Comic-Con and Salt Lake City Comic Con has shed light on the significance of protecting intellectual property rights and the potential consequences of adopting similar names within the comic book convention industry. As conventions continue to evolve, it is essential for organizers to prioritize originality, conduct thorough research, and seek legal counsel to avoid infringing upon established trademarks. By doing so, conventions can safeguard their brand identities, foster a vibrant and diverse industry, and provide unforgettable experiences for fans around the world.



Both San Diego Comic-Con and Salt Lake City Comic Con (aka Salt Lake Comic Con) still exist and annually hold very successful popular culture events in their respective cities. Of course, the Salt Lake City convention was forced by the lawsuit to change tis name and now is known as FanX Salt Lake Pop Culture & Comic convention. The new name doesn’t quite roll off the tongue quite as easily as “comic con,” but many fans still refer to it by its former name and there isn’t anything San Diego Comic-Con can do about that.


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